From the positioning of the brand to the website, without forgetting the new packs.

The transition from 2020 to 2021 marks a series of important innovations for Caseificio Longo, which started this year continuing in the path already undertaken: in the name of innovation, but without neglecting the distinctive values ​​of a company that has been committed to bringing all the flavors of Piedmontese dairy excellence to the tables of Italians.

When three generations of Italians have loved (and continue to love) delights such as Tomino del Boscaiolo, the products of Caseificio Longo become… naturally at home. This is precisely the claim with which Longo welcomes its visitors to its site, thus underlining the new positioning, but also underlining the usual passion and tradition.

A bit like entering a house that is already familiar, in short, also thanks to the beautiful characters of the TV commercial: they accompanied us in 2020, they will continue to do so in 2021 as well.

In addition to the more modern and 100% mobile-friendly graphics, the Longo site presents some important innovations, such as the new (more eco-sustainable) packs for all products. Also for the Boscaiolo line, the flagship of the Longo house, which is now recognizable even more easily on the shelves thanks to its new packaging.

Scrolling through the home you then pass to the category management in which the Made in Longo excellences - fresh, seasoned, specialties and lactose-free - are divided, all to be discovered.

And how can we not mention a much richer section of recipes? From the many traditional recipes to a selection of fantastic video recipes, created in collaboration with the talented and imaginative students of the excellent IFSE (Italian Food Style Education) cooking school. In order not to be spoiled for choice, it will be possible to browse more easily through the recipes thanks to an internal search engine.

Last but not least, the news section, which represents an absolute novelty and with which Caseificio Longo wants to communicate more effectively and directly with all Italian families, as well as with distributors. There will be updates on new recipes, new initiatives for buyers, new collaborations and other ideas for the future.

Without ever losing sight of the main objective: to continue spreading the goodness of Piedmontese cheeses throughout Italy and beyond.