Being known is important, being recognized is essential.

Caseificio Longo, which has been committed for over 70 years to exporting Piedmontese dairy tradition and excellence, is well aware of this. If at the beginning the distribution market was purely regional, over the years the company has grown and expanded its range first to northern Italy, then to our entire country, also crossing over into Germany, France and England. It is therefore understandable that the fleet of means of transport with which over 1500 quintals of milk per day are collected is constantly growing, together with those that then distribute the products widely.

A means of transport can be cold and anonymous, but it can become a very interesting communication channel, given its great visibility: what is more identifiable for a food company, in addition of course to the products it produces, than the means by which the raw material arrives in the company and those with whom the products are then distributed?

This is where the coatings for the new fleet of “designer” milk trucks and milk tanks of the Caseificio Longo are born, which fully represent the company mission, precisely because they export the excellent quality of dairy products throughout Italy.

To be more and more recognizable, Caseificio Longo has chosen to add beauty and authenticity to goodness, best represented in the great illustrations of the funny characters of the TV commercials, who become the recognizable protagonists also of the lining of the refrigerated trucks and tanks, together to the photographs of the new packs and, in the center, of the real protagonists: the tomini!

In this way, all motorists, cyclists, passers-by who cross one of the vehicles of the new fleet will be able to start having a mouth watering, even before sitting down at the table!