Naturally at home: it is what Caseificio Longo has become for Italians, year after year, and it is also the title of the 2021 calendar that the Piedmontese company has presented in recent days.

The absolute protagonists of these twelve months are they, the beautiful characters already protagonists of the TV commercials and of the video campaign on social and digital channels.

For the calendar the characters play the role of the presenters: each of them illustrates one of the exquisite (and very original) recipes conceived and created by the young and talented chefs of the IFSE - Italian Food Style Education - school, who will in turn interact with the characters. of family history.

The interaction does not only concern characters and IFSE, but also consumers, who will be able to view the recipes in video mode and try to reproduce them, scanning the QR-code printed for each month.

Furthermore, each month the recipes are characterized by their own seasonality: from crispy sticks of toma to cocoa agnolotti, from savory cheesecake to tomino and pumpkin morsels. Modern creations, designed today to revive the flavors and traditions of yesterday.

In this way, thanks to the partnership with IFSE and the interaction with the characters of the commercials, Longo wants to continue exporting the excellence of the territory in an original and creative way, thanks to a tool that can be consulted daily just like the calendar.

A positive and interactive experience, therefore, dedicated to different targets (from children to adults to seniors) and designed to increase the brand reputation of Caseificio Longo as a truly "good" brand ... in every sense!